Ant-Man. If ever there was a hero that I didn’t deem necessary, from the Marvel canon, to see on-screen it was Ant-Man. Never a big fan of the comics and finding the entire premise a bit dull I wasn’t overly excited going in.
I shouldn’t have worried though Marvel have again pulled a fairly decent movie out of the hat and they should be applauded. The cinematic juggernaut that is Marvel continues to roll out decent viewing from its massive universe of characters. Paul Rudd gives a decent performance in the lead role and brings his on-screen likeability and humour to it. It suffers from the normal Marvel problems (lack of decent villain primarily) but is a decent and enjoyable watch.
The setups for the next films are there to be spotted, a great cameo sequence and the obligatory post credit sequence are all there.
These films are the cinematic equivalent of a bingo card, redemption of character <tick> , underused villain <tick> , set piece battle at end <tick>. Let me be very clear however, they are not bad films, they are highly enjoyable with lots of great sequences that as a comic book reader you would only dream to be possible. My frustration is at myself for my lack of excitement before the film starts.
I really enjoyed Ant-Man. I really enjoy Marvel movies. I’m a comic reading cinema attending regular these, more than any other genre, should be my cinema going highlight. Why then the lack of enthusiasm?
I have a theory.
I suffer from hype fatigue.
You see I’ve known about Ant-Man for a couple of years. I’ve read the possible casting stories. I’ve read the articles telling us the problems with the shoot. The loss of the original director (Edgar Wright), the exclusive screen shots, the teaser trailer, the official trailer teaser trailer, the ACTUAL trailer, the article breaking down all the things we my have missed in the trailer and the list goes on.
The Fantastic Four is released this weekend (6th Aug to be precise) and in the last couple of days the final trailer has been released. This time however the trailer for an (as yet) unreleased film has a teaser at the end (I’ll not spoil that if you haven’t seen it). We are now at the stage of trailers with post trailer teasers!
I therefore understand now my lack of enthusiasm.
Even the trailers are beginning to link to the next coming attraction.
When the Marvel juggernaut started its journey all those years ago the films felt more like events. You didn’t know what was coming you didn’t know what to expect. Now we seem to know most of what we need to know before the first crunch of popcorn.
To avoid this information in 2015 is difficult. The social media frenzy when trailers are released can be unavoidable.
I can however make choices. I can choose not to engage with the links to click bait journalism.
I could decrease my use of social media to avoid these things.
I suffer from hype fatigue.
I must do whatever I can to ensure that my cinematic excitement returns.